![]() ![]() Or opt for the whole look with a palette for eyes and cheeks that includes eyeshadows, contour shades, and blush.Īmazonian clay can also be found in tarte’s range of face makeup, including foundation. Pick eye palettes in gorgeous matte, metallic, and shimmer shades for any eye look. The breakthrough ingredient provides longer, better, truer wear when infused into tarte’s eyeshadows, award-winning blushes, or contour palette. Today, tarte’s award-winning formulas & nature-inspired packaging have reached over 200 countries & have been priased by beauty editors, content creators & celebrities alike.ĭiscover the power of their signature, proprietary Amazonian clay in a myriad of tarte palettes. Pioneering the use of high-performance naturals™, Maureen created a line of easy-to-use, life-tested products in wearable shades to deliver real results for real women™. ![]() In 1999, self-described “makeup junkie” Maureen Kelly set out to prove that makeup can be good for you & founded tarte™ out of her one bedroom apartment in New York City. Started in 1999 in the pursuit of pure, powerful cosmetics, tarte aims to prove that glamour can be good for you by pioneering high-performance naturals™ and fabulous packaging. ![]() Each powerful, wearable tarte formula is bursting with ingredients like superfruit and plant extracts, vitamins, minerals, and essential oils. I hope that Tarte has learned their lesson and that their mistake will serve as a lesson for future brands.Tarte is a smart, colourful brand offering eco-chic beauty products that deliver real results for real women. ![]() With it being 2018, I am still confused as to why some cosmetic companies don’t provide enough shades for everyone to be able to use their products. They promised the addition of 10 new shades to the “Shape Tape” line but haven’t confirmed the shades will cater to deeper complexions.Īfter going to the local Ulta in DeKalb, I was able to create a mental note of how many companies carry a variety of shades for people of all colors. While Tarte has acknowledged and apologized for their mistake, they haven’t committed to catering their foundation to darker skin tones. 17 statement released on Tarte’s Instagram after the backlash. We CAN and WILL DO BETTER,” according to a Jan. “We know there is no excuse, & we take full responsibility for launching this way… We’re doing everything in our power to bring those unfinished shades as fast as we can, at any cost. Recently, brands have become more inclusive with their shade ranges Fenty Beauty came out with 40 foundation shades and Kylie Cosmetics with 30 different shades of concealer. Like 1 you’re repackaging something you have, and 2, you have no excuse launching with only fair shades.Īfter Rihanna released a foundation with 100s of different shades, it really shocks me that companies like Tarte still only have about 10 different shades of the shape tape foundation, and like 2 shades for darker skin tones. Not only did #Tarte release limited shades for the Tape Shape foundation, it’s the same formula as their Gel Hybrid formula. Boding 15 shades, only three of which formulated specifically for darker, deeper skin tones, the line has stirred up controversy in the beauty community. However, Tarte Cosmetics recently released a product line that makes us question their commitment to inclusion.Īfter huge success with their “Shape Tape” concealer, Tarte released their highly anticipated matching “Shape Tape” foundation. Cosmetic companies are encouraged to be inclusive and formulate a shade range to include every skin tone. ![]()
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